CRUISE
Corporate Event Marketing
My Role: Internal Communications Strategist, Branding, White Glove Marketing for Corporate Meetings & Events
Collaborators: HR, company leadership, Workplace Experience team
Background: When Covid restrictions finally lifted, Cruise’s mostly remote workforce was encouraged to participate in a new way of working. Techies at the well-funded GM startup were now all about ‘office as a destination’ for events, networking, innovation, and collaboration. I was part of a team tasked with branding and promoting the revived corporate meeting and events program aimed to make the San Francisco headquarters a fun and sexy destination.
I created this logo for the department responsible for corporate meeting and event execution, Cruise Meets.
Printed Save the Date
Printed bifold event program
Interior | Schedule of Events
Printed poster, schedule of events, 24x36
Printed event invitation
Branded event logo
Branded event t-shirts
Challenge
Using a multi-channel approach, advertise and showcase the location’s intuitive spaces, enticing amenities, and accommodating services. The goal was to increase bookings overall and encourage high-attendance, VIP events. Secondly, establish a menu of in-house, white glove event marketing and day-of collateral offerings.
Results
Created a brand identity for the initiative and team, called Cruise Meets. Created a marketing campaign targeted at San Francisco-based employees and global leaders that entices curiosity, excites, and sparks connection. Analyzed corporate meeting and event forecast to determine tiers of support for event marketing and day-of collateral. Bookings increased by 600% in the first year.