CBRE

Internal Communications Strategy

My Role: Corporate Communications Strategist, Editor, Copywriter and Designer

Collaborators: Senior leadership team, employee engagement committee members, Operations leader

Background: I created an annual communications strategy aimed to engage, inform, and unite a Fortune 500 corporate real estate team. By combining my expertise in storytelling, corporate communications, and graphic design, the work completed was impactful and attractive.

Strategy

  • The foundation of the annual strategy was a multi-channel approach utilizing:

    • emails

    • SharePoint intranet site

    • Microsoft Teams group

    • virtual and in-person events

    • rewards and recognition initiatives

    • learning and development initiatives

    • business reviews

    • Town Hall meetings

    • celebrations

  • It was designed to meet the needs of multiple stakeholder groups:

    • all employees

    • people managers

    • senior leaders

    • service line teams

  • The effectiveness was measured by:

    • bi-annual pulse survey

    • real-time feedback sought after events

    • discussions at the senior leadership level

Learning & Development Content Creation

I designed the following training modules, as well as led the training sessions.

  • 7 Steps to Developing a Presentation

  • How to Use Microsoft Teams

  • Introducing the New Communication Project Request Process

  • Tips for Managers: Having Productive Performance Conversations

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