Employee Engagement Initiatives
What is employee engagement?
Employee engagement is how strongly employees feel connected to their work and their employer.
Why does employee engagement matter?
Employees want a sense of connection and purpose that drives their work, to thrive and feel passionate about their contribution to the company’s mission.
Why is employee engagement critical to a company?
Employee engagement increases profitability, work quality and employee productivity. It also helps retain top talent. Who doesn’t want that?
McKESSON
Professional Development Reading List + Newsletter Article + SharePoint Page
My Role: Copywriter, Content Creator, Graphic Designer
Collaborators: SharePoint Web Team
Background: For the first quarterly team newsletter of the year, I had the idea to collect recommendations for a Professional Development Reading List. Learning and Development is a company goal, and this initiative would count towards our KPI.
Yes, I wanted to publish an article that would receive clicks. I also wanted to use the content gathering as a secondary engagement opportunity. I spoke individually with team members to collect their titles and a quote about what they took away from the book. This personal touch (versus a passive survey) allowed me to connect deeper with my colleagues and gave them an added sense of buy-in for the article. They would be more inclined to open it and share it since they were an active participant.
EXAMPLE OF A RECOMMENDATION
The Psychology of Money
by Morgan Housel
“I like it because it helps you understand peoples’ behavior. The core concept is that people view and treat money differently based on their personal experiences.
- Recommended by Kyle Moffatt
Goals
Complete an initiative that would count towards a KPI
Publish a newsletter article and corresponding SharePoint page that would receive good engagement (clicks and likes)
Create connections with contributors so they would feel like an active participant
Successes
Connected individually with 34 team members to solicit their recommendations
Received 27 recommendations during personal conversations
Received positive feedback and engagement metrics
My Process
Draft ‘elevator pitch’ to use when engaging with team members to solicit their participation
Initiate individual conversations on Microsoft Teams to gather titles and quotes
Write article content containing the following: book title, author and URL; cover image; quote from the contributor
Used Canva to design the article header image, and used Photoshop to edit the cover images
